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At Plum Boutique, we do our best to carry products from local, small, and woman-owned businesses. Independent businesses are of utmost importance in our society and communities like Greenfield, MA. The effects of these businesses touch more than just your wallet, they extend into the community, the neighborhood and your local culture.

The quality of our products and the care that goes into selecting them is a reflection of the brands we partner with. Our selection of whimsical home decor, unique apparel and small-batch jewelry comes from their creative minds and acts as an extension of our own. We hope that the excitement that comes from working with like-minded brands, and the love for our customers enhances your shopping experience. Plum Boutique is not only a retail destination in the Pioneer Valley, but a source of inspiration, enrichment and of course, fun!

We believe independent businesses, like our own, ground communities and introduce much needed originality and color. They aren’t held back by the constraints of corporate ideals. They create much needed jobs and reciprocal community relationships - local businesses are more likely to utilize the services of other local businesses. Independent businesses that provide a unique shopping experience also encourage tourism, which directly impacts the local economy.

Supporting local and small businesses are an easy way to support and invest in the future of your own community.

Let us know your favorite local/independent businesses in the comments below!

Plum Boutique's culture is driven by a passion for unique experiences and distinctive brands that value authenticity. We strive to support and promote modern, handcrafted and small batch businesses. We’re thankful that Greenfield and surrounding communities share our passion and vision. It’s only with your support that we can continue to build and evolve the Plum experience.

In addition to the many beautiful gifts, accessories, jewelry, home goods and clothing that we curate at Plum, we also do our best to tailor your experience and create a lasting connection. Now, more than ever, it’s that connection that’s important.

‘...connection [is] the energy that exists between people when they feel seen, heard and valued; when they can give and receive without judgement; and when they derive sustenance and strength from the relationship.’ - Brene Brown

The Plum connection is driven by you. We believe that together, we will build a long-lasting relationship and grow together, because together we are better. We are an ever-evolving boutique rooted in the ideals of art, inspiration, empowerment and sheer delight. Together, let’s stay inspired and continue to build those important relationships within our community. Together, we are Plum.

Find the perfect holiday gift at Plum Boutique! Thank you for shopping small this holiday season.

This holiday season, we know that you're being extra intentional about gift-giving. You can feel good about shopping at Plum Boutique. We seek out the very best in global design, women-owned enterprises and local artisans - then offer them to you as a curated experience. We prioritize strategic partnerships with mission-based organizations and local businesses in an effort to galvanize and enrich our community.

Check out a selection of our inventory below! (FYI - Click each heading to see more of our fab offerings.)


As the days get shorter and the nights get colder, finding fun activities to do at home can seem like a chore. Try one of our crafty AF kits and send one to a friend!


Brighten the homes of friends and family with a touch of whimsy. Check out some of our curated pieces below!


It's all about comfort this time of year. Elevated basics like these will keep you comfortable and on trend.


Our selection of one-of-a-kind, handcrafted jewelry is perfect for that small gift that says, "I'm thinking of you."


Find gifts for the whole family! Shop our selection of clothing, toys and games and discovery kits.


Create a luxurious bath experience with Farmhouse Fresh. They offer both certified organics and natural, clean-beauty options that contain up to 100% naturally derived ingredients.


The perfect accessory can take an outfit to the next level! From hair accessories to shoes and scarves, Plum has it all.

Come visit our retail space in Greenfield, MA for a comfortable and socially distanced shopping experience! Can't make it to the store? No problem, our online boutique is updated weekly.

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